Monday, 25 November 2019

Role of Catering establishments in Travel/Tourism Industry : The Hotel and Catering Industry

Catering dates back in the 4th millennium BC in China. The culture of grand eating and drinking was also present in old Egypt at that time. Most of the services were provided by slaves. The ancients Greeks are credited with making catering a trade by offering free services at their inns and hostels which continued into the Roman Empire, primarily to serve soldiers. In the Middle Ages catering centred on monasteries and the Christian pilgrimages in Europe. The trade spread during the reign of Charlemagne. By late Middle Ages the new bourgeoisie (people of the city) and a monetary economy helped the popularity of catering to flourish. When the industry drew the attention of German legislators in the 14th and 15th century, food and beer regulations began to take form. But much of the industry was still primarily seen in feasts and celebrations for kings and other noblemen. After the French revolution in the 18th century and the lack of an aristocracy, catering guilds were forced to find new ways to sell their talents and the first French restaurants were started.

The food sector or catering industry is one of the most important elements in the travel and tourism industry. This includes restaurants and take-away outlets, but it can also include catering providers to hotels and airlines.

Catering and food service industry plays an important role in the promotion of local food features and culture of tourism destination through providing catering products and services for tourists.

Many countries have designed and developed catering and food brand with own features and style, such as the Beer Festival of Munich in German, Pickled Cabbage Festival in South Korea, series unique meal of cactus and corn in Mexico, Samba Carnival and characteristic barbecue in Brazil and so on.

As an important part of tourism industry, catering and food service industry is the important carrier of the brand and culture for a country or region with the characteristics of wide market, extensive influence and more employment opportunities.

In recent years, the development of global catering and food service industry maintains a rapid and healthy momentum of tourism development. A wide variety of catering products and different styles of food culture has been shaped in the background of different regions and cultures.

These food service groups provide a fast catering and food service for the consumers all over the world. It can be seen that the gradual development of catering market has helped with the rapid development of economy and society.

In many countries, catering establishments are regarded as a means of developing wealth and creating employment, especially when traditional activities are on the decline. It is expected to contribute significantly to increasing GDP and providing jobs in the tourism sector.

The core activity in tourism is the hotel and catering industry, which includes business and leisure tourism, as well as the everyday business and leisure activities of local inhabitants.

Catering is still perceived as an opportunity available to people of all ages which do not require much capital investment or many qualifications. Anyone can open a restaurant, and only some of those working in the trade to take a basic training course in manufacturing and processing. Thus, in a way the development of hotel and restaurant chains is gradually increasing the amount of wage-earning jobs available, which may come to further increase the economic development of Tourism/ Travel industry.