Front Office Yield Management

¨ Yield Management is a Technique used to Maximize Room Revenues

¨ Yield Management (Revenue Management) presents a more Basic Measure of Performance because it combines Occupancy Percentage with Average Daily Rate (ADR) into a Single Statistic called the Yield Statistic

¨ Yield Management is an evaluative Tool that allows the Front Office Manager to use Potential Revenue as the Standard against which Actual Revenue can be Compared

MANWAL